About your Search

20090801
20090831
Search Results 0 to 8 of about 9 (some duplicates have been removed)
, hastings decided that instead of trying to beat the pirates, why not use them to the company's advantage? >> i would say eight ounces in weight for $10 a piece. >> the nasdaq marketing team put together a campaign. >> one, two, three, go! >> they used a social networking site twitter to send out messages to more than 1,000 followers to give out clues to help people find real bags where they could expect to find cheap copies. how many people will show up and how fast? >> there's the likelihood within ten to tiff fine minutes they could be sold out. >> he was right. it took less time than that. >> i probably have 10 to 12 friend following on your twitter. >> the campaign was not a money-maker. they sold the bags at $10. they considered cool enough to be copied by a pirate elevated the brand. >> you are walking along and seeing, okay, here's the armani and the chenel. and then who is rachel mesnik? >>> across the country, a video game entrepreneur also found a way to nix the pirates. >> we put up a sign that said pirates we are your friends. i would do that because whereas everybody else in
. thank you so much for joining us. >> thank you, j.j. >> so you met with a group of small business owners earlier this week, what were they looking for out of reform? >> they were frustrated and they want their health care costs to be affordable and to provide health care for their employees, but they are concerned about the taxes and mandates out there in the bill being proposed and they are corp worried about going out of business as a result of these things going to be required. >> so from your perspective. what does reform look like that helps small businesses? >> well, it is completely different than what's being proposed. in a bill i have sponsored, it allowed small businesses to group together. if you are a small business be with ten employees and one has a health care issue, it makes it very expensive. if you can group together with 100 other businesses, your buying power got better and your premiums will be much better reduced. that's one component of the system i would like to see. >> proposals do include exchanges where small groups will get to group together. >> well, what we
to get the word out? >> well, i think you can do both and you can definitely use it as a way to test the second location, you can definitely make sales and go from, you know, lisa perry is definitely making sales and being able to expand her brand. you definitely can make sales. >> real estate people are looking to rent out space right now, so is this the time to test your retail con snept a store front. is this the time to be looking? >> i think so. there's a lot of space on the line, and there's a lot of the social medias, small businesses can take advantage of this. if they have a twitter following or a large e-mail list, this is the perfect opportunity to do it in a vacant store or do it in a bigger store that has some space not being utilized. make an agreement where it is essentially free because you are going to bring extra traffic to the store. >> yeah, and the gap did that. they lifted their french boutique take up one of their stores exclusively for a period of time. they gave their store to them and they didn't pay anything. certainly, large companies are open to that. >>
-balanced, play well, great sound. you can buy us some? that's how it all began. ♪ >> reporter: vic's sticks gained a reputation as being the best drumstick product out there. >> i was the first one to guarantee drumsticks to be straight. and then i got the idea of pitch pairing them, which guaranteed the moisture content, the flex, the balance, everything would be identical. >> they package them together in a little cardboard piece. when you take them out they are a matched pair. >> reporter: that innovation led to his slogan "the perfect fa pair." a claim that irked his competition. >> they said how can you guarantee a stick is straight? i said you roll it on the dining room table. if it rolls straight, you sell it. if it doesn't, you burn it. >> the term perfect pair pertains to the physical properties of the stick but conveys the attitude we have in the company. being perfect. being the best. being number one. making the best product. having the best value. >> vic firth and company have spent years and years perfecting the art and science of the drumstick. >> reporter: at 78 years old, f
,000 a month on health insurance. it is an norm enormous burden that impacts us all the time. >> and are you happy with what you are seeing out of washington right now? >> i'm happy with what i have seen out of washington in terms of hr-3200. tipg i think it is a great bill. it met many of the requirements we were looking for in the main street alicense. we want affordability and access. we recognize the small business community americans are all in this together and we are all going to have to contribute to make it work. >> dave, i want to ask you, a lot of people out there are saying, these proposals aren't going to help small business, they are going to hurt small business. a lot of small businesses are saying right now, i don't have the money to afford health care. if you then make me buy health care, or if i'm over a certain size, contribute a certain amount of my payroll to health care, i'm going to go out of business. >> i think the answer to that really is there has to be an affordable options for small businesses and for individuals if health care reform is really going to address t
to the future, they'll be there ahead of us, lights on, showing us the way forward. this is just the beginning of the reinvention of business. and while we're sure we don't know all the answers, we do know one thing for certain, we want to help. come see what the beginning looks like at openforum.com
look to the future, they'll be there ahead of us, lights on, showing us the way forward. this is just the beginning of the reinvention of business. and while we're sure we don't know all the answers, we do know one thing for certain, we want to help. come see what the beginning looks like at openforum.com during times like these it seems like the world will never be the same. but there is a light beginning to shine again. the spark began where it always begins. at a restaurant downtown. in a shop on main street. a factory around the corner. entrepreneurs like these are the most powerful force in the economy. they drive change and they'll relentless push their businesses to innovate and connect. as we look to the future, they'll be there ahead of us, lights on, showing us the way forward. this is just the beginning of the reinvention of business. and while we're sure we don't know all the answers, we do know one thing for certain, we want to help. come see what the beginning looks like at openforum.com >> they've got nowhere to go, nowhere to hide. >> i thought oh, my god, there's goin
Search Results 0 to 8 of about 9 (some duplicates have been removed)

Terms of Use (10 Mar 2001)